Podcast #78: Are You Hooking Too Early? Gary Vaynerchuk Explains.

Maybe you need to get a few jabs in first.

Do you hate wasting time? I do. I even go so far as to plan out my driving route for errands so that I minimize travel time wasted. If I have to backtrack? That drives me bananas. So believe me – I don’t waste time on books that will be bad for my business or get in the way of me achieve my goals faster.

Gary Vaynerchuk has written three books specifically geared at helping business owners at all levels succeed. Despite the occasional appearance of the Salty V, I believe through watching and learning from him that he truly wants to help others. So I gave Jab, Jab, Jab Right Hook a shot. For someone who peruses used book stores and avoids paying full price, shelling out the $40 was hard. But was it worth it?

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It turns out it was. This book has been designed to help you navigate the choppy waters of social media and specifically how not to screw it up for your business. If there is any time to invest your time and energy, it’s when it has to do with your business. After all, any return on investment when learning is directly related to the effort you put in.

Covering the top 7 social media platforms that can benefit business relationship development, this book provides a decent overview of the platform. If you weren’t familiar or comfortable before, this part of the chapter might encourage you to take the leap. At the end of each chapter is a review of content found online, the hits and misses and recommendations. I love this part of the book. Real life examples of the good, the bad and the yikes.

This is one book I’m glad I’ve added to my business library. I just hope I don’t one day end up under the don’t section šŸ˜‰

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